Small Facts and Large Issues: The Anthropology of Contemporary Scandinavian Society
Annual Review of Anthropology
Vol. 18: 71-93 (Volume publication date October 1989)
M Gullestad
In lieu of an abstract, the publisher reproduces the first page of the article. (Link)

“Small Facts and Large Issues:  The Anthropology of Contemporary Scandinavian Society” is a good start on the type of cross-culturalism that I had hoped to infuse into my self-study of anthropology. Marienne Gullestad begins the review with talk of the need for more cross-cultural studies, more specifically the need for Americans and Europeans to study their own cultures in similar fashion to how they have studied “other” cultures, and the need to look more at how anthropologists and social scientists in those “other” cultures view them and themselves.  Perhaps this would be the path to creating something better that just an understanding that exotic is a relative concept?  Horace Miner’s “Body Ritual of the Nacirema” comes to mind.  I remember a similar discussion of “us” versus the “other” from “Anthropologists View American Culture.” I didn’t get a chance to revisit that review, but I hope to do so as there were several similar discussions.

Comparing the discussions of what anthropologists study when they study “at home,” I again was left with the sense that Scandinavians are less nationalistic than other Europeans and Americans.  When Gullestad discussed community studies versus national studies, I was left with a sense that community studies or other types of studying-part(s)-to-understand-the-whole studies had a wider margin of preference in Scandinavian culture studies than in American ones.  I first got a glimpse of this reduced nationalism when reading the blog of Norwegian anthropologist Cicilie Fagerlid living in France and noting how proclamations of French nationalism stood out to her.

Gullestad also discusses how it may be that Scandinavians view “equality” as “sameness” and how having this view is not necessarily at odds with valuing individualism.  I was much reminded of that same discussion from “Anthropologists View American Culture” and how that informed my thinking of what it means to be “post-racial” in the United States.   Edited to add:  Looking  more specifically at how New York Times Columnist Matt Bai seemed to define post-racial–the idea that as long as there is the appearance of the same religion, style of name (in that case Anglicized), social views, etc.,  then differences in skin color or ethnicity wouldn’t matter so much–Gullestad seemed to echo the same:

The Norwegian egalitarian tradition involves not necessarily actual sameness but ways of under-communicating difference during social encounters… In their personal lives, Norwegian men and women like to “fit in with” friends, neighbors, and relatives.  Two people define each other as alike by being accessible to each other.  Inaccessibility, on the other hand, is a sign of perceived dissimilarity.  Social boundaries between classes and groups do not disappear but become subtler and more hidden through graded distancing and avoidance.

Picking up on the idea of being more hidden and “graded distancing and avoidance”… this is similar to Matt Bai’s assertion that when minority political candidates in the US downplay their ethnic backgrounds to be more accessible, they may, in the end, also be less knowable.  Ethnic distinctions don’t go away; they are downplayed. All and all, there’s a lot to go back and compare and contrast.

Apart from the similarities, I was happily introduced to names I don’t remember hearing before this.  And who knew one could write a review of anthropological literature without once mentioning the name “Franz Boas.”  I took particular notice of Gullestad’s discussion of the work of Thomas Højrup.  Gullestad’s summary follows:

Højrup sees society as composed of a number of contrasting “life-modes” that cannot be defined independently of each other.  The three main types are the self-employed, the ordinary wage-worker, and the career oriented life-modes.  A fourth type, the bourgeois life-mode, is not analyzed.  These life-modes are fundamentally different in terms of their place in the economic and political structure, and each has its own outlook on life.  Their interrelationship is one of opposition, competition, and mutual misinterpretation.

Google books has a preview of Højrup’s book, “State, Culture, and Life-Modes: The Foundations of Life-Mode Analysis.”  Or if you prefer the book in Danish, Google has a preview of that, too.  Gullestad gave enough of an introduction and critique to pique my interest.  I’ve added the title to a list.