Anthropologists View American Culture
Annual Review of Anthropology
Vol. 12: 49-78 (Volume publication date October 1983)
G D Spindler, and L Spindler
In lieu of an abstract, the publisher reproduces the  first page of the article. (Link)

In “Anthropologists View American Culture,” George Spindler and Louise Spindler compile, among other things,  a list of defining features instructive in understanding American culture as found across various global culture studies. I found the description of certain features helpful to my understanding of the concept of “post-racial” in America particularly as described in an article by Matt Bai concerning Nikki Haley as mentioned in a previous post. The features are as follows:

Individualism The individual is the basic unit of society. Individuals are self-reliant and compete with other individuals for success.

Conformity Everyone is expected to conform to the norms of the community or group. Conformity and equality are closely related in that equal can be translated as “the same as.”

Authority Authority, from within a hierarchy or as represented by external power or even expertise, has negative value excepting under special conditions.*

With the above in mind, I look again at Indian-American Nikki Haley winning the Republican nomination for governor in South Carolina and Matt Bai’s analysis of that victory. Bai refers to Haley as a post-racial candidate. In the opening paragraphs of the article, Ethnic Distinctions, No Longer So Distinctive, Bai seemingly describes Nikki Haley being stripped of all things Indian: not Nimrata, but Nikki; not Sikh, but Christian; and no, she doesn’t care to talk about her Indian heritage. Bai likens this transition to being released from prison, the prison of ethnic politics. I understand this characterization better now in light of conformity being key to equality. That is, if an individual conforms to the community norms, then that individual should be treated the same as others who conform. In this case the rules of conformity have changed such that skin color or ethnic heritage do not bar inclusion.

In a section titled “Individualism and Conformity: A Key Opposition,” Spindler discusses the finding that rejection of authority seems an integral part of American individualism (61-64). In Haley’s case the fact that she has broken away from certain aspects of her Indian heritage in favor of more mainstream choices, paints her simultaneously as a rebel and a conformist, as an individual and as someone who blends in well with the surrounding community. In rejecting the authority of Indian/family traditions she is able to better conform to local community norms and in the process she may appear that much more “American.” Where Bai seems to conclude that Haley’s campaign and nomination show evidence of a move away from ethnic politics, I believe they show a continuation of ethnic politics with different strategies.

I wonder now about the process by which the rules for what constitutes conformity change…

*Added September 29:  The additional “American” features listed were achievement orientation, equality, sociability, honesty, competence, optimism and work.  In particular, equality was described as follows:  Though born with different attributes and abilities, everyone stands equal before the law and should have equal opportunity to achieve, utilizing one’s individual ability and energy in a self-reliant manner.